Since Annie started Pace PR as a solopreneur in 2010 the company has grown out of her studio apartment with one employee (herself!) into a multi-million dollar business with more than 40 clients spanning the globe and a dozen employees in multiple office locations.
Prior to forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is a specialty of Annie’s, combining her unique understanding of behind-the-scenes television producing, alongside her unparalleled list of contacts. Pace PR has multiple clients on national + local TV every single day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others.
Annie has had the privilege of representing many inspiring clients. Some highlights include working with Andrew Yang and the Forward Party; travel company darling Away; Fast Company and Inc magazines in promoting their editors and feature stories and the launch of several shows on the cable network NewsNation. One of her most interesting clients was Jeff Ashton, the prosecutor in the highly-publicized Casey Anthony trial. Annie secured him multiple, sought-after interviews upon the end of the trial and Ashton’s retirement, which ultimately resulted in a New York Times bestselling book, Imperfect Justice, which Annie coordinated with her good friend Lisa Sharkey at HarperCollins. They were all thrilled when Lifetime called to make it into a made-for-TV movie starring Rob Lowe.
Annie also spends time speaking on the topics of PR, women in business and the importance of personal branding. She’s had experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News and more.
A graduate of Smith College, where she served as the Editor-in-Chief of the weekly newspaper, The Sophian, Annie also received her Masters in Public Relations from New York University in 2018. This led to her serving as an Adjunct Professor in the same department since 2020, a role she absolutely loves.
Mentoring and volunteering has become a priority in recent years. She’s volunteered with Encore NYC since 2021 and has spoken with the same senior citizen, Orya, once a week since then! Step Up, a wonderful organization promoting mentorship to underprivileged young women, asked Annie to serve on the Northeast Regional Board, a truly rewarding position. Previously Annie served on the Board of Directors for the New York Smith College Club and the Executive Committee for the Catholic Big Sisters & Big Brothers. She is also a member of the New York Women in Communications and Ladies who Launch.
In 2023, Annie wrote her first book, The Guide to Earned Media, published by Kogan Page. She’s hosted her podcast, The PR Pace, since 2020.