PR & Media Relations Services for Top Brands & Thought Leaders

traditional media

What is “traditional media?” The term traditional media refers to TV, print, and radio.

While web placements, such as online news articles or blog features, are becoming increasingly valuable, considering how drastically technology has evolved, traditional media still holds first place as being the most effective way to portray your message to the public. Before diving into how placements in traditional media can benefit any company, individual, or brand, it’s important to understand how each aspect of traditional media serves a specific purpose.

From finance to fashion, climate solutions to consumer tech, we have worked within every industry to cut through the noise and share the stories that matter.

Our talented team of publicists, former TV executives, journalists, marketing specialists and media strategists bring a deep understanding of the news cycle and what resonates with media to secure valuable placements that resonate with your target audience.

Learn more about how Pace can support your brand’s awareness, visibility and growth through earned media strategy, content + messaging development, thought leadership, affiliate marketing, sustainability messaging and more.

Strategic Media Relations

We immerse ourselves in your brand and consider our team as an extension of yours.

Pace PR’s strategic media relations division is first in class, providing a customized & comprehensive approach to every partnership that equates to lasting media relationships and valuable placements for your business. We create customized communications strategies that first identify your goals, then outline tactics, outreach and programs for how we’ll get there. We are constantly working to maximize your awareness through consistent and compelling visibility.

BROADCAST BOOKINGS

Pace books clients on national TV every.single.day.

We are experts at leveraging breaking news and viral trends and inserting your voice or brand into the conversation. With experience working in newsrooms ourselves, our expertise in understanding what stories will be covered every day and how to pitch you to be part of it is unparalleled.

We have booked more than 1100 media appearances and even more digital placements in 2023!

Thought Leadership

Stop Waiting for a Seat at the Table and Build Your Own.

Integrated into our offering is a consultancy designed to help C-suite executives develop a personal brand that’s authentic, compelling and aligned with the corporate brand. Pace will create a plan to elevate and enhance your public profile through writing and placing op-eds or bylined articles, award and list submissions, advising on LinkedIn post cadence and content strategy.

Product Placement

A collaborative Affiliate + PR strategy is critical to get your product placed with major publishers.

For brands, it’s an exciting new revenue stream and opportunity to see even more value out of media placements. At Pace PR, we offer a full suite of affiliate services to our consumer products clientele from Share-a-Sale and Impact onboarding and day-to-day platform management to growing affiliate programs through strategic partnerships and seamlessly integrating affiliate strategies into our pitching efforts.

Our lifestyle team is thoroughly trained in affiliate PR, pitching strategies, affiliate negotiations, and publisher partnering to help increase your product’s visibility within the media while driving revenue and directly supporting business growth.

Unveil a new era of product placement where earned media and affiliate marketing strategies unite. Pace perfectly marries the two services with designated specialists that will craft captivating narratives while utilizing data and performance driven strategies to get your product in front of the right commerce teams and placed in the top performing listicles, gift guides and featured reviews in top publications. Learn how media relations and affiliate marketing come together to bring your product visibility, credibility and increased revenue.

Events + Conferences

Create buzz, generate interest for attendance, and get meaningful press out of your next event with our help.

Pace brings a hand-on approach and decades of experience overseeing PR for large scale conferences, red carpet affairs, pop-up events, product launches, charity benefits + intimate gatherings. We will support with media-driven recommendations, advising on run-of-show for optimizing media opportunities, media strategy and pre-event promotion as well as media attendance, talent liaison, on-site staffing, media interviews and post-event coverage to ensure your event receives the attention and exposure it deserves.

Media Training

Whether you’ve never been in front of a camera, or you’re a seasoned TV guest whose skills could be fine-tuned, Pace’s exclusive media training partner, Sorrentino Media, offers invaluable guidance to get the most value out of broadcast media opportunities.

As a veteran broadcast producer, founder Mike Sorrentino and team have worked in national TV news alongside some of the most seasoned anchors and reporters. Sessions will teach you how to anticipate the questions and behavior of your interviewer and how to deliver their message with clarity, confidence, and poise.

You’ll receive advice and guidance on how to minimize filler words, adjust the tone of your voice, body language and even your word choice.

Sustainability Communications & Climate Consulting

We approach sustainability and climate change as an opportunity for brands and organizations to drive innovation, build resilience, and create positive impact for our planet and society.

The Pace PR Climate Practice offers all the traditional services of a public relations agency, backed by deep knowledge in climate action, nature-based solutions, green finance, renewables, policy, carbon markets and climate diplomacy.

White Label Services

Expand and Enhance Your Agency’s Reach

Pace partners with agencies of all sizes to white label our media relations services. Whether looking to expand your client offerings, looking for a strategic partner, or needing to get a client’s story in front of the media asap, Pace has the collective talent and the relationships to make it happen.

Corporate Communications

Pace can serve as your in-house communications team working seamlessly to coordinate with teams across your entire organization in order to develop a cohesive mar-comms strategy that eliminates silos and achieves your business goals.

In addition to earned media, our corporate communications capabilities include reputation management, investor relations, brand development, internal messaging, product marketing, etc.

Content + Message Development

Our talented staff comes with a diverse background in marketing, PR, content development, SEO strategy, and journalism enabling us to offer comprehensive content and message development services to clients.

Whether you’re looking for refined messaging that resonates with your audience and communicates your brand’s value in a clear and compelling way, ghost writing for thought leadership articles, creation of a social content calendar or strategy to maximize your site’s content for SEO optimization—Pace can help.

Our Services