Our Take

What is PR and Why is Public Relations Important?

January 30, 2019 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

2017 Changed the Media Landscape, Here’s What We Learned

December 20, 2017 News

As we head into the new year, now is the time to look back on the whirlwind that was, and still is, 2017. But despite the polarizing political landscape, disturbing sexual misconduct allegations, and more, the year has presented an opportunity for growth for those of us in the media industry…

9 Tips For Becoming A Legal Pundit In The Media

August 5, 2016 Industries

Shy isn’t an adjective that is often used to describe attorneys, but taking your point of view out into the media is something that can feel like a daunting task even to the most brazen attorney.

Are You a Lawyer? Here’s How to Become a Legal Pundit in the Media

July 14, 2016 Industries

Maybe you want to start putting yourself or your law firm in the public light …. But how do you begin to do that?

Five Steps to Breaking Into the Media

June 26, 2016 News

Whenever someone asks me what I do for a living, I give them the simple answer: “I get people on TV.” This inevitably leads to them asking me …. “But, how?” The most effective answer to this question is to…

Teaching Media Relations … Not As Easy As It Seems!

February 10, 2016 Public Relations

This year I was honored when Hofstra University asked me to join their faculty as an Adjunct Professor within their Department of Journalism, Media Studies and Public Relations. I’m currently three classes into teaching this semester of Media Relations to undergraduate students….

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