Our Take

How a PR Pro Navigates the Newsroom to Help Grow Your Business

June 25, 2019 Public Relations

Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.

Honored to be Named a ‘Rising Star’ in PR

June 20, 2019 News

I was honored to be named a 2018 PRNews’ Rising Star for the 30 & under awards at the National Press Club in Washington, D.C., for my successes with Pace PR. Of course, it was tremendously flattering to be nominated by my company, and see the level of investment put forth on behalf of submitting my hard work with campaigns, but this was also a nerve wracking moment for me.

Looking to be a TV Pundit? For Constitutional Attorneys, the Timing Couldn’t be Better

June 10, 2019 News

As Democrats raise the stakes to impeach President Trump, constitutional attorneys are in a prime position to get booked on national TV. Now’s the time to dust off your CV because networks aren’t just reporting today’s news, they’re simultaneously preparing their future coverage.

The Changing Media Landscape

April 29, 2019 News

In a meeting this week, my colleagues and I had a conversation with our client about the changing media landscape. The discussion arose as we spoke with one of their team members in London about the Brexit media saturation the…

What PR Agencies are Looking for in an Intern

April 8, 2019 Public Relations

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well…

Why Finding a Mentor is Part of Building a Career

April 1, 2019 News

You always hear professionals that have been in their industry for 20+ years, reflect on their early stage mentors. Whether it be someone in your company, an advisor at your college or an inspirational figure in your life, mentors teach…

Three Things I Learned From a Day with PR News

March 19, 2019 News

Last Friday, three members of our PPR team were given the opportunity to attend a writing conference sponsored by PR News in Washington, D.C.. The conference was at the National Press Room, and it lasted all morning.

Why Education and “Learning on the Job” Meet in the Middle

March 7, 2019 News

I was recently asked to speak at my alma mater and talk about my experiences as both a student and a PR professional. I immediately felt nervous and began to scramble for memories I could reflect on; memories of substance that could, in fact, be a teachable moment.

How to Be a PR Pro Without the Years of Experience

February 27, 2019 Public Relations

Starting your career is one part excitement and one part nerve-wracking. When combined, you go through your day like a stress-filled firecracker who’s ready to take on the world although you have no idea how! To be a Pro in…

Why We Network

February 19, 2019 News

Networking can be an intimidating word for industry professionals. There is usually a mix of emotion that surrounds the idea because although networking events are fun and exciting, they’re also crowded and overwhelming.

What is PR and Why is Public Relations Important?

January 30, 2019 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

2017 Changed the Media Landscape, Here’s What We Learned

December 20, 2017 News

As we head into the new year, now is the time to look back on the whirlwind that was, and still is, 2017. But despite the polarizing political landscape, disturbing sexual misconduct allegations, and more, the year has presented an opportunity for growth for those of us in the media industry…

‹ Previous Next ›