Our Take

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How COVID Changed the PR Landscape

February 17, 2021 Public Relations

The COVID-19 outbreak complicated the lives of essentially every industry, including public relations. Our PR agency in New York was certainly affected by the global coronavirus pandemic and we had to make immediate changes to adapt to this new world. Some of those adaptions including how we work with the media, but also how we handle our own day-to-day workflow as a team.

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Leading with Empathy is the Best Way to Avoid a PR Crisis

January 10, 2021 Public Relations

You’ve heard by now how Better.com CEO Vishal Garg laid off 900 employees over Zoom this week, right before the holidays. The backlash was swift and fierce from the staff, stakeholders, and the public at large — rightfully so, with the media piling on. And it all came down to one element: Garg lacked empathy.

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Media Relations

Public Relations vs. Media Relations

December 23, 2020 Public Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

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How Working A Full Day From an Office Became My Best Form of Self-Care

October 22, 2020 News

The unlikely change brought back a sense of normalcy into my life. By Annie Scranton, Founder and President at Pace Public Relations When the pandemic first started, I, like many of us, freaked out. I live in my New York…

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Coronavirus & Public Relations – How Can PR Help?

April 19, 2020 Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become…

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Dr. Dyan Hes

Pitching the Media During Coronavirus

April 19, 2020 Public Relations

Pitching the media can be many things. It’s fun. It can get your creative juices flowing. It can also be really frustrating! Now add a global pandemic on top of it and just like everything else in our lives right…

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4 Pros to PR During a Pandemic

April 19, 2020 Public Relations

In one fell swoop, the COVID-19 pandemic seemingly grabbed a hold of the earth, strung it up by the ankles, and shook it up and down. For the past several months, the world has been at a loss – the…

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How to Grow Your Business During COVID-19

March 31, 2020 Public Relations

The COVID-19 pandemic brought unparalleled challenges for companies worldwide. At a time when businesses have their employees working remotely, are functioning with a limited staff, or have had shut their doors indefinitely, it may feel as though the year 2020…

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What is Publicity?

January 5, 2020 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

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Podcast

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

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How to Succeed at Your First PR Internship

July 8, 2019 Public Relations

You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.

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Why You Should Be Obsessed With What You Do

June 25, 2019 News

An article appeared in the New York Times in mid-January called “Goodbye New York. Andrew Moss is Leaving the Magazine He Has Edited for 15 Years.” In the exclusive interview, Andrew Moss reflects on why he decided to leave New York Magazine after working there for over a decade.

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