Our Take

The End of Six Iconic Magazines Made An Entire Generation Shed Tears

February 24, 2022 News

Spending my early PR years in-house representing a dozen or so magazines, I have a personal affinity for the glossies. For the better part of a decade, I sat in a newsroom as a spectator witnessing the beauty and perfection that goes into curating a magazine (without most of the frustrations the editors endured!)

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Public Relations vs. Advertising: What’s the Difference & Which is Most Effective?

July 12, 2021 Public Relations

For many people, when they hear about marketing or promotion, the first thing that comes to mind is advertising. It’s not surprising since advertising is probably the most visible form of marketing, with TV commercials, billboards, and radio ads being…

A Day in the Life of a Pace PR Intern

June 2, 2021 Public Relations

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.

How Do PR and SEO Work Together?

April 2, 2021 Public Relations

Once upon a time, SEO and PR were two vastly different aspects of marketing that functioned entirely separate of one another. Over time, as search engine algorithms changed and common goals became more plainly visible, PR professionals and SEO strategists alike began to see positive results when collaborating on their efforts.

Empowering Women: Our Female Led PR Firm

March 19, 2021 Public Relations

With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did…

How Working A Full Day From an Office Became My Best Form of Self-Care

October 22, 2020 News

The unlikely change brought back a sense of normalcy into my life. By Annie Scranton, Founder and President at Pace Public Relations When the pandemic first started, I, like many of us, freaked out. I live in my New York…

Coronavirus & Public Relations – How Can PR Help?

April 19, 2020 Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become…

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

Honored to be Named a ‘Rising Star’ in PR

June 20, 2019 News

I was honored to be named a 2018 PRNews’ Rising Star for the 30 & under awards at the National Press Club in Washington, D.C., for my successes with Pace PR. Of course, it was tremendously flattering to be nominated by my company, and see the level of investment put forth on behalf of submitting my hard work with campaigns, but this was also a nerve wracking moment for me.

Looking to be a TV Pundit? For Constitutional Attorneys, the Timing Couldn’t be Better

June 10, 2019 News

As Democrats raise the stakes to impeach President Trump, constitutional attorneys are in a prime position to get booked on national TV. Now’s the time to dust off your CV because networks aren’t just reporting today’s news, they’re simultaneously preparing their future coverage.

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