Our Take

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Public Relations vs. Advertising: What’s the Difference & Which is Most Effective?

July 12, 2021 Public Relations

For many people, when they hear about marketing or promotion, the first thing that comes to mind is advertising. It’s not surprising since advertising is probably the most visible form of marketing, with TV commercials, billboards, and radio ads being…

A Day in the Life of a Pace PR Intern

June 2, 2021 Public Relations

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.

How PR is Helping to Prevent Cybersecurity Attacks

May 13, 2021 Public Relations

As a full-service media relations and communications agency, we’ve had the opportunity to work with various clients, from luxury accessories to top-tier medical professionals. And while they all make an impact in their given fields, one specific type of client…

How Do PR and SEO Work Together?

April 2, 2021 Public Relations

Once upon a time, SEO and PR were two vastly different aspects of marketing that functioned entirely separate of one another. Over time, as search engine algorithms changed and common goals became more plainly visible, PR professionals and SEO strategists alike began to see positive results when collaborating on their efforts.

5 Reasons to Intern at a PR Firm

March 20, 2021 Public Relations

If you’re planning on having a profession in the PR industry, then interning at a local agency is a great place to start. Internships allow you to get your feet wet, to learn more about the ins and outs of PR and can help you decide if it truly is the right career path for you.

Empowering Women: Our Female Led PR Firm

March 19, 2021 Public Relations

With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did…

The Benefits of a PR Agency Starting a Podcast

March 18, 2021 Podcasts

2020 pandemic living was all about setting goals – at least for me. Get in shape, read some great books, learn to cook new recipes. But it also motivated me to set some business goals for the company. One of the goals was launching a public relations podcast, something I had talked about for years but never had the get-up-and-go to actually put it together … until last fall.

How COVID Changed the PR Landscape

February 17, 2021 Public Relations

The COVID-19 outbreak complicated the lives of essentially every industry, including public relations. Our PR agency in New York was certainly affected by the global coronavirus pandemic and we had to make immediate changes to adapt to this new world. Some of those adaptions including how we work with the media, but also how we handle our own day-to-day workflow as a team.

Leading with Empathy is the Best Way to Avoid a PR Crisis

January 10, 2021 Public Relations

You’ve heard by now how Better.com CEO Vishal Garg laid off 900 employees over Zoom this week, right before the holidays. The backlash was swift and fierce from the staff, stakeholders, and the public at large — rightfully so, with the media piling on. And it all came down to one element: Garg lacked empathy.

Public Relations vs. Media Relations

December 23, 2020 Public Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

How Working A Full Day From an Office Became My Best Form of Self-Care

October 22, 2020 News

The unlikely change brought back a sense of normalcy into my life. By Annie Scranton, Founder and President at Pace Public Relations When the pandemic first started, I, like many of us, freaked out. I live in my New York…

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