Our Take

How to Develop a Strategic Communications Plan

February 28, 2022 Communications

An integral part of running any business is knowing how to develop a strategic communications plan. Whether you’re a large corporation, a small agency, or even a non-profit organization, a communication plan is vital to the structure and workflow of your entire team. Without a plan, it can be difficult to ensure that all your communications – both internally and externally – are cohesive and on message.

The End of Six Iconic Magazines Made An Entire Generation Shed Tears

February 24, 2022 News

Spending my early PR years in-house representing a dozen or so magazines, I have a personal affinity for the glossies. For the better part of a decade, I sat in a newsroom as a spectator witnessing the beauty and perfection that goes into curating a magazine (without most of the frustrations the editors endured!)

3 Tips for Hybrid Remote Working

January 30, 2022 Public Relations

If you’re reading this, there’s a good chance you work remotely at least part of the time. Working from home has many benefits, chief among them being flexibility and control over your own schedule. But if you’re like most hybrid remote workers, you probably also enjoy the occasional face-to-face interaction with your coworkers. That’s why hybrid remote working can be so great – it allows you to have the best of both worlds!

Interviewing for a PR Job? Know the Most Common Questions!

December 15, 2021 Public Relations

So, you landed that coveted interview with a PR firm. Congratulations! You should be excited – it’s not easy to get to the interviewing stage. But in addition to being excited, you should also well-prepared. Going into your interview for a new role in pubic relations feeling ready and organized will help to calm your nerves and give you a confidence boost.

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

Newsnation Taps Pace Public Relations to Lead Media Efforts for Leading Shows on the Cable Network

September 26, 2021 News

New York, NY; September 24, 2021 – New York-based, female-led boutique media relations agency, Pace Public Relations, is excited to announce its appointment as agency of record for NewsNation, the national news and entertainment cable television network owned by Nexstar Media Group.

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Public Relations vs. Advertising: What’s the Difference & Which is Most Effective?

July 12, 2021 Public Relations

For many people, when they hear about marketing or promotion, the first thing that comes to mind is advertising. It’s not surprising since advertising is probably the most visible form of marketing, with TV commercials, billboards, and radio ads being…

A Day in the Life of a Pace PR Intern

June 2, 2021 Public Relations

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.

How PR is Helping to Prevent Cybersecurity Attacks

May 13, 2021 Public Relations

As a full-service media relations and communications agency, we’ve had the opportunity to work with various clients, from luxury accessories to top-tier medical professionals. And while they all make an impact in their given fields, one specific type of client…

How Do PR and SEO Work Together?

April 2, 2021 Public Relations

Once upon a time, SEO and PR were two vastly different aspects of marketing that functioned entirely separate of one another. Over time, as search engine algorithms changed and common goals became more plainly visible, PR professionals and SEO strategists alike began to see positive results when collaborating on their efforts.

5 Reasons to Intern at a PR Firm

March 20, 2021 Public Relations

If you’re planning on having a profession in the PR industry, then interning at a local agency is a great place to start. Internships allow you to get your feet wet, to learn more about the ins and outs of PR and can help you decide if it truly is the right career path for you.

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