Our Take

Legal PR: An Intro to Litigation Public Relations

March 2, 2023 Industries

The legal field can be complex and competitive, and establishing yourself as a leader in the area can be challenging. As a legal professional, it is important to have excellent legal skills and communicate your expertise to your target audience….

Why We LOVE The PR Industry

February 14, 2023 Public Relations

In honor of Valentine’s Day, we shared with Agility PR what we love about PR. Check it out here!

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

Small Business PR: Public Relations Strategies for Small Businesses

February 1, 2023 Industries

In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be difficult…

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

Luxury PR: Public Relations Strategies for Luxury Brands

January 4, 2023 Industries

Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it…

Book PR: Public Relations Strategies For Books and Authors

December 12, 2022 Industries

Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful….

Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

Corporate PR: What is it and Why is it Important?

November 10, 2022 Industries

Marketing is key for any business to thrive. But it’s so much more than just selling a product or service. While public relations is typically thought of as bringing that service or item to an audience, it’s also necessary to…

The Role of Public Relations in Marketing & Company Branding

November 8, 2022 Public Relations

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

Tourism PR: Public Relations Strategies for Travel Companies

October 28, 2022 Industries

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. So, convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well,…

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

October 19, 2022 Public Relations

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

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