Our Take

Rethinking PR KPIs: It’s Not Just About Press Hits Anymore

April 9, 2025 News

By Annie Pace Scranton For a long time, PR success was summed up in one neat metric: media placements. Land a big story in The Wall Street Journal or Vogue, and it was time to celebrate. But today’s most effective…

Using Data to Elevate Brand Storytelling

April 8, 2025 News

By Lindsay Ferraro Bennett Data is no longer a nice-to-have in PR. It’s a must-have. For brands looking to earn meaningful media coverage and establish authority, data provides the foundation for stronger storytelling, smarter pitching, and greater relevance in the…

Hurricane Beryl and the Fragility of America’s Power Grid: A Call to Action

August 21, 2024 ClimateNews

The following blog post is the first in a new series, ‘A Change of Pace,’ from the Pace PR Climate Team. By Piper Edwards Hurricane Beryl has received recent coverage as a warning shot for the active and more threatening…

This Old School Marketing Strategy Can Better Sway Your Audience

August 14, 2024 News

BY ANNIE SCRANTON Leveraging traditional media may be the most innovative marketing strategy you employ this year. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era of…

PACE PR IN THE NEWS: A Climate Communications Playbook

June 28, 2024 Communications

Media exposure is a powerful tactic for amplifying messages and movements across business. But for those who operate in the climate field, public-facing communications are layered with complexities: Most notably, explaining highly technical and complex scientific solutions and establishing broad…

Pace Team Explores Local Climate Solutions

April 25, 2024 News

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

Pace PR Wins Ragan’s Top Places to Work in Communications

March 18, 2024 News

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

#TimTalk – The guide to earned media with Annie Pace Scranton

October 31, 2023 News

Thoughtful Entrepreneur: Annie Scranton speaks with Josh Elledge, host of the Thoughtful Entrepreneur podcast.

October 17, 2023 News

Is All PR Good PR? (Debunking the Myths)

August 17, 2023 News

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

How to Craft the Perfect TV Pitch

July 30, 2023 News

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

July 18, 2023 News

Organizations and businesses of all shapes and sizes are susceptible to various challenges and unforeseen circumstances that can quickly escalate into a crisis. When a does crisis strike, time is of the essence, and having effective communication becomes paramount to…

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