Our Take

Hurricane Beryl and the Fragility of America’s Power Grid: A Call to Action

August 21, 2024 ClimateNews

The following blog post is the first in a new series, ‘A Change of Pace,’ from the Pace PR Climate Team. By Piper Edwards Hurricane Beryl has received recent coverage as a warning shot for the active and more threatening…

This Old School Marketing Strategy Can Better Sway Your Audience

August 14, 2024 News

BY ANNIE SCRANTON Leveraging traditional media may be the most innovative marketing strategy you employ this year. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era of…

Pace Team Explores Local Climate Solutions

April 25, 2024 News

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

Pace PR Wins Ragan’s Top Places to Work in Communications

March 18, 2024 News

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

#TimTalk – The guide to earned media with Annie Pace Scranton

October 31, 2023 News

Thoughtful Entrepreneur: Annie Scranton speaks with Josh Elledge, host of the Thoughtful Entrepreneur podcast.

October 17, 2023 News

Is All PR Good PR? (Debunking the Myths)

August 17, 2023 News

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

How to Craft the Perfect TV Pitch

July 30, 2023 News

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

July 18, 2023 News

Organizations and businesses of all shapes and sizes are susceptible to various challenges and unforeseen circumstances that can quickly escalate into a crisis. When a does crisis strike, time is of the essence, and having effective communication becomes paramount to…

June 2023: A Month for Summer Trends

June 28, 2023 News

Summer has gotten off to a busy start for both the Business and Lifestyle teams at Pace – the recent news cycle and key moments and trends of the summer have proven to be big moments for clients this June….

May 2023: A Month for Affiliates

May 25, 2023 News

Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise +…

April 2023: A Month for Protecting Our Planet

May 1, 2023 News

“The story of humanity rising to meet the challenge of climate change is full of things that seemed impossible until they became reality,” Marcy Franck, The Climate Optimist Newsletter Earth Month was first celebrated in 1970, but its importance has…

Next ›