Our Take

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

July 20, 2026 CommunicationsNews

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. Done well, IMC ensures that no matter where your audience encounters your brand, they get…

How to Choose a PR Firm in NYC: What to Look for in 2026

July 17, 2026 NewsPublic Relations

Search “best PR firms in NYC” and you’ll get the same ten agencies ranked in a different order on every list, plus a few directories that seem to rank whoever paid them. None of that tells you much about who…

Why Media Coverage Is a Startup’s Most Underrated Growth Strategy

May 12, 2026 Media RelationsNews

Total venture funding reached $469 billion in 2025 — the highest level in three years. Yet for most startups, the capital markets have never felt more closed off. That’s because the money isn’t spreading. Investors are writing bigger checks to…

Change of Pace

April 22, 2026 News

In the spirit of Earth Day today, I’ve been reflecting on a week our team spent in New Orleans last month for the 3rd Coast Venture Summit, hosted by our client Idea Village, and one comment from an investor I met…

Pace Public Relations Spring Newsletter

April 19, 2026 News

We made it to April! Despite the freezing winter, Pace PR was out and about with a busy Q1. Sharing here a bit about what PPR has been up to in Q1 and some thoughts on the media landscape. It…

How Top PR Firms Secure TV Interviews During Major News Moments: Lessons from Artemis II

April 7, 2026 NewsPublic Relations

When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…

You Can’t Go “Off the Record” Retroactively — The Halligan–Bower Case

October 29, 2025 News

Understanding On-the-Record Rules: Lessons from the Halligan Case For anyone working in PR, communications, public affairs, or advising leaders who speak to the press, the Lindsey Halligan text exchange is worth examining closely. It’s a live example of how a…

Humanity High, AI Amplified: Cannes Lions 2025’s Wake-Up Call for PR & Brand Storytellers

July 11, 2025 News

By Rose Levy The Croisette dazzled brighter than ever this June as over 15,000 marketers, creators, journalists, and brand power players descended on Cannes for the 72nd International Festival of Creativity. Between rooftop panels, late-night networking, and the relentless hum…

Why Smart Climate Storytelling Needs to Go Beyond the Climate Beat

April 11, 2025 News

By Rose Levy You might not have noticed, but climate desks are quietly disappearing. Reporters who used to cover the environment full time are being moved elsewhere. Some aren’t being replaced at all. Meanwhile, the climate crisis keeps getting worse….

Rethinking PR KPIs: It’s Not Just About Press Hits Anymore

April 9, 2025 News

By Annie Pace Scranton For a long time, PR success was summed up in one neat metric: media placements. Land a big story in The Wall Street Journal or Vogue, and it was time to celebrate. But today’s most effective…

Using Data to Elevate Brand Storytelling

April 8, 2025 News

By Lindsay Ferraro Bennett Data is no longer a nice-to-have in PR. It’s a must-have. For brands looking to earn meaningful media coverage and establish authority, data provides the foundation for stronger storytelling, smarter pitching, and greater relevance in the…

Pace Team Explores Local Climate Solutions

April 25, 2024 News

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

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