BY ANNIE SCRANTON
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era of instant gratification and viral content? In the whirlwind of digital innovations and the growing influence of social media moguls, there’s something reassuringly solid about traditional earned media of TV, radio, print and podcasts. It’s like that trusty old leather jacket amidst a sea of fast fashion: It may not scream “cutting-edge,” but its value and style are timeless.