Media exposure is a powerful tactic for amplifying messages and movements across business. But for those who operate in the climate field, public-facing communications are layered with complexities: Most notably, explaining highly technical and complex scientific solutions and establishing broad trust in what you’re doing.
Pace PR Senior Account Executive Emma Kemp wrote an article for Sustainable Brands streamlining how to build high-impact climate communications strategies that amplify a company’s visibility and, ultimately, increase impact.
Read the full piece here: https://sustainablebrands.com/read/marketing-and-comms/climate-communication-playbook-trust-impact