When you’re ready to begin building your brand and reputation through the media, it’s imperative that you find the best PR firm that will suit your personal needs. Asking for client testimonials and referrals, noting if the firm has represented similar brands or companies as yours, and confirming that they have a solid history of media placements and bookings are all helpful ways to determine if that PR firm will be the right fit for you. If you’re looking for a public relations agency in the Manhattan area to help you reach your media goals, we invite you to learn more about Pace Public Relations.
Pace PR is an international, full-service media communications and relations firm headquartered in New York City. Our dynamic team at PPR carries a wealth of experience in the newsroom, as many of the Pace PR staff previously worked as producers at various TV networks, including FOX News, Al Jazeera and MSNBC. Pace PR’s Founder & President, Annie Scranton, was a former print reporter and television producer herself, and therefore knows what it takes to turn a good pitch into a great one. The knowledge and close connections Annie has acquired during her time as a producer has allowed her to get PPR clients booked daily on national television.
Public Relations, otherwise known as PR, is a unique strategy in which a person may increase their media exposure, boost their credibility and elevate the general public’s perception of their brand, company or self (even during a crisis). A good marketing strategy is made up of many different things, and PR is a critical part of that strategy.
Another reason that public relations is important is its effectiveness. When someone is featured on national television and print, they receive an immediate boost in the eye of their targeted audience. For example, if you are seeking a surgeon to perform a serious operation, wouldn’t you be more likely to choose a doctor that has been featured on major TV networks or interviewed in national magazines? Having a list of credible sources where you or your company have been featured is a huge push towards increasing brand awareness and enhancing your reputation.
Branding YourselfPersonal branding is a critical skill that takes time, effort and know-how. It’s important to not only identify your targeted audience, but then be able to reach them and articulate your message in a powerful and alluring manner. While social media is so important, another way that this can be achieved is through traditional media. Through placements on television, print, web and even radio, you can acquire brand awareness by reaching large audiences every day. Brand building has become essential in today’s ever-evolving media world, and with the guidance of a great publicist, you can start branding yourself on new levels.
With the right PR firm beside you, you can get top-notch media exposure, allowing you to effectively convey your message to large audiences and grow your personal brand. If you’re ready to begin reaching your goals, PPR would love to help you get there. Reach out to us online to speak with someone from our team!